Rayssa Leal ft. Space Jam: A New Legacy
Client / Year
Space Jam & Rayssa Leal
Ago 2021
Role
Creative Direction
Team Management
About
This is one of my favourite projects ever. First because I'm a huge fan of Rayssa and met her during this production, second because I grew up loving Space Jam and third because the video stunt we created went viral on Youtube and Twitter summing up more than 10 million views on the launch week and impressive positive feeling from the fans.
This whole campaign was a hit.
The idea and insight was simple yet powerful… let's do a battle of legends, Rayssa Versus Bugs Bunny to promote the premiere of Space Jam - A New Legacy on HBO Max. At that time Rayssa had just come back from the Tokyo Olympics where she had won her Bronze Medal for Brazil, this campaign was one of her first campaigns as an Olympic Medalist.
This was one of Rayssa's first campaigns as an Olympic Medalist.
