Experience & Education
About
Creative Direction & Campaign Strategy
As a Creative and Team Leader, my goal is to align my business and creative vision and empower my team to strike a balance between their strategic insights, creative ideas to come up with ideas for all possible media platforms, audiences and brand challenges. I value working with clear goals, high expectations and a well-organized processes. I also believe that providing a safe space for innovation, risk-taking and embracing vulnerability it is crucial to create a successful work environment: the best results emerge from creative teams that feel secure, listened to, and valued.
Experience
2020 - Current
HBO Max | Warner Bros Discovery
Senior Manager, Creative Marketing
Guiding a dynamic creative team in crafting exceptional and seamless integrated campaigns for a diverse range of movies, series, and live soccer events on HBO Max. Additionally, in my role as the Senior Creative Manager, I spearheaded the launch of HBO Max in Latin America through brand marketing initiatives. Collaborating closely with my team, we conceptualized and executed a robust digital campaign that resonated powerfully, marking the product's arrival in the region. Skills: Video Production · 360 Campaigns · Creative Writing · Social Media Content Creation · Team Building · Creative Process Development · Creative Direction · Concept Development · Digital Strategy · Digital Media · Copywriting · Idea Generation · Digital Marketing · Management · Leadership · Creative Problem Solving · Creative Strategy · Social Media Advertising · Branded Content · Team Leadership · Creative Campaign Development · Strategic Planning · Content Strategy
2020 - Current
2018 - 2020
Cartoon Network | Warner Bros Discovery
Senior Manager, Creative Services
My role involved supervising and empowering the Kids&Family Creative Team's for LATAM, with a main goal of driving significant brand growth through content innovation, expanded reach, and improved interactions. Skills: Video Production · 360 Campaigns · Creative Writing · Social Media Content Creation · Team Building · Creative Process Development · Creative Direction · Concept Development · Digital Strategy · Digital Media · Copywriting · Idea Generation · Digital Marketing · Management · Leadership · Creative Problem Solving · Creative Strategy · Social Media Advertising · Branded Content · Team Leadership · Creative Campaign Development · Strategic Planning · Content Strategy
2018 - 2020
2015 - 2018
LIVE the agency
Associate Creative Director
Leading a creative team to think & produce exceptional campaigns for renowned brands such as Absolut, Jameson, Chivas, Perrier-Jouët, Ben & Jerry's, and Fruttare. Skills: Campaigns · Creative Direction · Concept Development · New Media · Scripting · Social Media · Creative Strategy
2015 - 2018
2013 - 2015
R/GA São Paulo
Creative
Responsible for crafting compelling concepts and executing captivating campaigns for TIM, Google and Pepsi.
2013 - 2015
2012 - 2013
Razorfish London
Creative Freelance
Responsible for crafting compelling concepts and executing captivating campaigns for Unilever's - DOVE.
2012 - 2013
2012
Sony Music London
Creative Freelance
Exploring and pitching innovative ideas to promote new upcoming indie bands and artists under different labels from Sony (United Kingdom).
2012
2010 - 2012
JWT Brazil
Creative Intern
Responsible for crafting compelling concepts and executing captivating campaigns for Warner Bros, Carefree, Sundown, Fanta, Coca and Kwat.
2010 - 2012
2008 - 2010
Havas Worldwide São Paulo
Creative Intern
Responsible for crafting compelling concepts and executing captivating campaigns for Mastercard, TAM, Pizza Hut and Vivo.
2008 - 2010
Education
Hyper Island
Master's Degree • Digital Media Management
2012 - 2013
PUC-SP
Specialization • The affter of Fairytales on Preschool Education
2015 - 2015
ESPM
Bachelor's Degree • Advertising & Marketing
2007 - 2011
Scuola di Comunicazione IULM
Bachelor of Arts (B.A) • Media & Art
2009 - 2010
Some brands i have worked with
