Girls Drawing Girls
Client / Year
Cartoon Network
2020
Role
Script
Ideation
Creative Direction
About
It all started as a crazy dream that I proactively brought to the Cartoon Network team, and to see it come to life is an incredible achievement. It's undoubtedly one of the proudest and happiest moments of my career. Girls Drawing Girls resonates with me both as a professional and as someone who once was a kid that couldn't stop drawing. I wish I could have been a part of something like Girls Drawing Girls when I was a little girl too. With the aim of empowering more and more girls, the project invites girls up to 17 years old to create their own storylines and drawings of their favourite Cartoon Network female characters using the #CNFanArt platform, a space where Cartoon fans can upload their creations. Three of these creations made by young girls will come to life in a new and exclusive short animated film. This content will be created, designed, and animated in co-production with a women-led studio.
Promotional Video
We've enlisted Any Malu, our very own YouTube creator, to encourage young women across Latin America to share their ideas for the project.
Final Animated Short & Making Of
"Two Chameleons" is the first short film from the Cartoon Network project #GirlsDrawingGirls, which aims to inspire feminine creativity and empower productions led by women, thus reshaping a future for animation with more women in control both behind the scenes and on screen.
Special Press Kit
We selected strategic artists, influencers and journalists to receive our Project Drawing Book. The idea resulted into several instragram posts that helped us to spread the word and invite more and more girls to enter the project.
Special Activation
We organized a special activation along one of São Paulo's largest and most popular subway lines. Commuters had the opportunity to explore an exhibition featuring various artists reimagining their favorite Cartoon Network characters. Additionally, a designated area was provided for girls to add their own colors to our campaign's key art.
Deposition
Girls Drawing Girls it’s 100% a WALK THE TALK INITIATIVE, an empowerment cycle that involves female artists of all ages and levels.
