Experience & Education
About
Creative Direction & Campaign Strategy
As a Creative and Team Leader, my objective is to synchronize my business and creative visions and empower my team to harmonize their strategic and creative insights, generating ideas for various platforms, audiences, and challenges. I value working with well-defined objectives, elevated standards, and fostering collaborative formats. My professional background includes experience in creating and executing creative campaigns alongside Go-to-Market strategies. Over the past decade, I have held client-facing, creative leadership roles within digital agencies and entertainment companies, and during this time, I have managed regional teams of Creative Marketing.
Awards
- Wave Festival | Silver Content & Entertainment – Absolut Art Resistance
- Cannes Lions | Shortlist Entertainment for Music – Absolut Art Resistance
- Wave Festival in Rio | Shortlist Outdoor – Absolut Art Resistance
Experience
2020 - Current
HBO Max | Warner Bros Discovery
Senior Manager, Creative Marketing
Guiding a dynamic creative team in crafting exceptional and seamless integrated campaigns for a diverse range of movies, series, and live soccer events on HBO Max. Additionally, in my role as the Senior Creative Manager, I spearheaded the launch of HBO Max in Latin America through brand marketing initiatives. Collaborating closely with my team, we conceptualized and executed a robust digital campaign that resonated powerfully, marking the product's arrival in the region. Skills: Video Production · 360 Campaigns · Creative Writing · Social Media Content Creation · Team Building · Creative Process Development · Creative Direction · Concept Development · Digital Strategy · Digital Media · Copywriting · Idea Generation · Digital Marketing · Management · Leadership · Creative Problem Solving · Creative Strategy · Social Media Advertising · Branded Content · Team Leadership · Creative Campaign Development · Strategic Planning · Content Strategy
2020 - Current
2018 - 2020
Cartoon Network | Warner Bros Discovery
Senior Manager, Creative Services
My role involved supervising and empowering the Kids&Family Creative Team's for LATAM, with a main goal of driving significant brand growth through content innovation, expanded reach, and improved interactions. Skills: Video Production · 360 Campaigns · Creative Writing · Social Media Content Creation · Team Building · Creative Process Development · Creative Direction · Concept Development · Digital Strategy · Digital Media · Copywriting · Idea Generation · Digital Marketing · Management · Leadership · Creative Problem Solving · Creative Strategy · Social Media Advertising · Branded Content · Team Leadership · Creative Campaign Development · Strategic Planning · Content Strategy
2018 - 2020
2015 - 2018
LIVE the agency
Associate Creative Director
Leading a creative team to think & produce exceptional campaigns for renowned brands such as Absolut, Jameson, Chivas, Perrier-Jouët, Ben & Jerry's, and Fruttare. Skills: Campaigns · Creative Direction · Concept Development · New Media · Scripting · Social Media · Creative Strategy
2015 - 2018
2013 - 2015
R/GA São Paulo
Creative
Responsible for crafting compelling concepts and executing captivating campaigns for TIM, Google and Pepsi.
2013 - 2015
2012 - 2013
Razorfish London
Creative Freelance
Responsible for crafting compelling concepts and executing captivating campaigns for Unilever's - DOVE.
2012 - 2013
2012
Sony Music London
Creative Freelance
Exploring and pitching innovative ideas to promote new upcoming indie bands and artists under different labels from Sony (United Kingdom).
2012
2010 - 2012
JWT Brazil
Creative Intern
Responsible for crafting compelling concepts and executing captivating campaigns for Warner Bros, Carefree, Sundown, Fanta, Coca and Kwat.
2010 - 2012
2008 - 2010
Havas Worldwide São Paulo
Creative Intern
Responsible for crafting compelling concepts and executing captivating campaigns for Mastercard, TAM, Pizza Hut and Vivo.
2008 - 2010
Education
Hyper Island
Master's Degree • Digital Media Management
2012 - 2013
PUC-SP
Specialization • The affter of Fairytales on Preschool Education
2015 - 2015
ESPM
Bachelor's Degree • Advertising & Marketing
2007 - 2011
Scuola di Comunicazione IULM
Bachelor of Arts (B.A) • Media & Art
2009 - 2010
Some brands i have worked with
