Dune - Do Cinema Para Sua Casa
Client / Year
HBO Max LATAM
Jan 2022
Role
Creative Direction
Team Management
Copywriting
About
Dune was about to premiere at HBO Max and we were very excited. Such an extraordinary story and high-level production required a great idea to promote it in Latin America. As a creative marketing team, we wanted to show our fans that the cinema experience can now happen at your home too with HBO Max bringing the best of Warner Bros Picture to streaming in such a fast window. The campaign had several pieces from videos, to social, OOH and the full funnel assets.
"The best part of this job was when we saw ourselves, the creative team, at 5am sitting on an old couch in the middle of a desert beach somewhere in Uruguay."
