Paulistão 2021: Paulistinha ou Paulistão?
Client / Year
HBO Max LATAM
Jan 2022
Role
Creative Direction
Video Scripts
About
success for the year. The rival is always nearby, whether at the same bar, the same office, or even on the same bus. This long term rivalry and mocking created a popular saying… “PAULISTINHA PRA QUEM PERDE, PAULISTÃO PRA QUEM GANHA.” To effectively enter the fandom conversation, our hero video will reach the rivalry nerve. And to host our campaign we invited a renowned rapper, Mc Hariel. Check it out.
Couch Match
In two selected matches, we invited influencers and subscribers to watch the game in the stadium from a special HBO Max Couch positioned on the side of the field. These matches will be non-exclusive, meaning they will be available on HBO Max as well as broadcasted by our competitors.
Not only will they be featured in the HBO Max broadcast, but they will also have the opportunity to interact with the field reporter and make appearances on our social media channels. We aim to generate curiosity among the entire audience during matches that are being broadcasted by other platforms such as Record and YouTube.
Batalha de Rimas
Throughout the tournament, HBO Max had the exclusive broadcasting rights to significant matches. To enhance our communication with the fans, we created additional social media content. And to do it in style, we organised a Rap Battle between rival teams. This unique approach allowed us to engage with fans and set the tone for the highly anticipated matches.
A BATALHA MAJESTOSA! 🔥 Além da disputa em campo, rolou também um confronto de rimas entre o Kayode e o Fabio Brazza. E aí, quem foi o melhor nessa: #TricolorNaHBOMax ou #TimãoNaHBOMax?
