5 Passos Para Se Tornar Uma Queen Star
Client / Year
HBO Max
Mar 2022
Role
Creative Direction
About
Queen Star was a groundbreaking Local Original production created exclusively for HBO Max, earning the prestigious title of a MAX original. Our campaign was tailored as a drag queen fan service. The highly-anticipated premiere of Queen Star in Brazil marked a momentous occasion for HBO Max, capturing the hearts and minds of viewers nationwide. Guided by our marketing objectives, our mission was to enlighten and captivate a wider Brazilian audience, providing them with an immersive experience into the world of Queen Stars—a talent show for Drag Queens. The video stunt we created showcases the talents and skills that every Queen Star must possess to thrive on the show. Imbued within the script are emblematic references from the realms of pop and gay culture. Dazzling in their new looks, our show hosts, Pablo Vittar & Luísa Sonza command the screen, delivering sassy lines while fueling conversations about Queen Stars, extending its internet reach.
