The Matrix - Do Cinema Para Sua Casa
Client / Year
Campaign for HBO Max LATAM
Jan 2022
Role
Script
Creative Direction
Team Management
About
Matrix is one of my favourite movies of all times and I had the pleasure to work on the campaign to promote The Matrix Resurrections' arrival at HBO Max in Latin America. As a creative marketing team, we wanted to show our fans that the cinema experience can now happen at your home too with HBO Max bringing the best of Warner Bros Picture to streaming in such a fast window. The campaign had several pieces from videos, to social, OOH and the full funnel assets.
We build the elevator with LED panels to create the glitch visuals and it was insane to see it live.
