We Are DC - A Tribute For Fans
Client / Year
HBO Max
Out 2021
Role
Creative Direction
Video Scripts
About
DC fans have emerged as a strong and loyal community, defending their beloved universe with passion. They consistently exhibit boundless excitement and hope whenever a new movie is released. HBO Max, being the streaming service that hosts the majority of the franchise, fully understands and shares in that sentiment because we too are big DC fans! It is precisely due to this shared passion that HBO Max seeks to inspire fans, encouraging them to embrace their identity as part of this extraordinary universe. In order to accomplish this on a campaign, we created a special for the fans: an emotional, iconic tribute video that will send shivers down their spines. To truly resonate with DC fans, we must strike a delicate balance between the best of classic, contemporary, and new DC titles. Our aim is to showcase the immense power of this franchise while being meticulous in our selection of scenes. And where you can find all of those iconic stories? HBO Max only.
There's a place where the road to Smallville crosses paths with the route to Gotham City. And it's right here on HBO Max. #WeAreDC
