House Of The Dragon ft. Marilia Gabriela
Client / Year
Role
Creative Direction
Creative Team Management
About
#HouseOfTheDragon made its premiere on August 21st, 2023, on HBO Max. As a result, with the anticipation of new viewers getting to know our beloved and eccentric Targaryens, we sought to find a suitable personality in Brazil to introduce this iconic family. Our choice was Marilia Gabriela, a renowned TV host known for her interview shows and authentic demeanour. The video series featuring Marilia Gabriela received lots of positive reaction from fans, who considered the collaboration between her and the Targaryen family as a perfect marketing match.
Agora que muita gente nova vai conhecer os Targaryen, eu tive que encontrar alguém que tivesse a pompa necessária pra fazer a apresentação dessa família. #ACasaDoDragão estreia dia 21/08, na HBO Max. pic.twitter.com/2omKIucB8b
— HBO Max Brasil (@HBOMaxBR) August 21, 2022
Spots for Open TV in Brazil | Prime Time - Globo
We were aware that House Of The Dragon had the potential to become a huge success, but we aimed to reach a broader audience in Brazil. In order to achieve this, we created a series of exclusive spots that were crafted every week following the Sunday House Of The Dragon premieres. These spots were scheduled to air during the prime time of Brazilian telenovelas on Open TV (Pantanal/Globo). The narration for these spots was done by Marilia Gabriela, the same talentl from our Social Media videos, who is a well-known voice in the country. Each week, a new video was produced, connected to the latest episode aired 48 hours prior, and featured powerful yet simple visuals that could be quickly generated to align with the ongoing twitter discussions about the show.
Melted By Dragons - OOH at Paulista Avenue
